L’Oréal Travel Retail has appointed SEVA Group as its distribution partner for the Balkans. The partnership marks SEVA Group’s first distribution deal with a cosmetics company. SEVA Group Business Development Manager Travel Retail and Duty Free Laura Klingeman said: “This specific region is not an easy market to approach, but we see a lot of potential to grow.”
Klingeman added that SEVA Group sees strong potential for L’Oréal’s beauty products across the region and that opportunities are not confined to airport or border stores. Military operations across the Balkans would be the first focus, said Klingeman.
SEVA Group’s recently opened border shop in Croatia will be a key showcase for L’Oréal Travel Retail products in the Balkans.
L’Oréal Travel Retail Consumer Products Division Area Manager Alexandre Dingreville commented: “We are proud to be the first cosmetic brand to initiate a partnership with SEVA Group. We are confident in their knowledge of the Balkan region and believe our collaboration will drive growth for our brand and for the P&C category in the region.”
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